The session explored how charities and individuals can use the platform to build connections, raise visibility, and share meaningful stories.<\/p>\n
Why LinkedIn Matters<\/strong><\/p>\n LinkedIn has evolved far beyond a job board and is now a valuable space for networking, learning, and advocacy. While many attendees felt unsure about posting, Kirsty emphasised that success on LinkedIn comes from authentic connection rather than perfection.<\/p>\n Optimise Your Profile<\/strong><\/p>\n Think of your profile as your digital first impression:<\/p>\n Overcoming Posting Anxiety<\/strong><\/p>\n Many people worry about being judged or appearing self-promotional. Kirsty reassured attendees that LinkedIn is generally a supportive platform and encouraged users to focus on sharing experiences, insights, and lessons learned.<\/p>\n Building Meaningful Networks<\/strong><\/p>\n Connect with people you know, meet professionally, or may collaborate with. Follow individuals you simply want to learn from. Personalised connection requests are more effective than generic invitations.<\/p>\n Supporting Your Charity<\/strong><\/p>\n Employee content often reaches and engages more people than organisational posts. When sharing charity updates, add your own perspective to make the content more authentic and relatable.<\/p>\n What to Post<\/strong><\/p>\n The most engaging LinkedIn posts tell stories rather than simply announce activities. Share:<\/p>\n Helpful, human, and insightful content typically performs best.<\/p>\n Create Consistent Content<\/strong><\/p>\n Focus on 3\u20134 topics you can speak about confidently, such as your area of expertise, lived experience, professional interests, or sector issues you care about.<\/p>\n Tips for Better Posts<\/strong><\/p>\n Final Thought<\/strong><\/p>\n The key message from the session was simple: LinkedIn works best when you focus on showing who you are, not just what you do. By sharing authentic experiences and insights, both charities and individuals can build stronger connections and greater impact.<\/p>\n","protected":false},"excerpt":{"rendered":" At our March Community Hub Event, charity communications specialist Kirsty Marrins shared practical advice on using LinkedIn more confidently and effectively.<\/p>\n","protected":false},"author":6,"featured_media":3766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[],"tags":[],"class_list":["post-3765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\n
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